SERVICES
Totos Oil e-Commerce Redesign
A strategic UI/UX redesign for a lubricants and automotive accessories e-commerce store, with the ultimate goal of optimizing conversions and driving online sales.
The Challenge
Totos Oil, a dynamic company in the lubricants and automotive accessories sector, had an e-shop that required a major aesthetic and functional overhaul to keep up with modern e-commerce standards. The primary design challenge I was tasked with was modernizing the Homepage and completely restructuring the Product Template. The goal was to craft a clean, trustworthy, and highly conversion-focused environment that effortlessly guides the visitor from product discovery to the final checkout.
TOOLS
Figma
UI Prototyping
The Result
Through in-depth research and meticulous Figma prototyping, a modern and intuitive UI was delivered. The new design approach for the homepage and product pages was flawlessly brought to life in a WordPress/WooCommerce environment by the exceptional team at Inspero. The final outcome of this collaboration successfully validated the initial design vision: the upgraded user experience (UX) led to an immediate, measurable increase in the conversion rate, resulting in a significant boost to the store’s overall e-commerce revenue.
Pastel Snow #E7EEFB
Elegant Blue #12467E
Full White #FFFFFF
Concrete #F2F2F2
